Publicity and Public Relations
Positive publicity is very much in focus with Scouting nationally wth the Shouting for Scouting initiative, which includes video/CD material, a booklet on gaining publicity, and other useful items (all available from The Information Centre via the National website). There is also a drive to appoint local Media Development Managers. Within Leicestershire we have a Public Relations Committee and a professional PR person working for us a couple of days a month. The PR person's attention can be booked via the ACC (Public Relations).

We also have the refurbished Demonstration Trailer , a new County exhibition stand, and new leaflets for recruiting young people and adults into the movement. For these items contact the County Centre

If you want help with any aspect of gaining publicity in the media, your first port of call is the ACC (Public Relations). You can also click on the arrows below for some brief advice.
How to write a press release
What makes a good photograph to attract an editor's attention
National guidelines on Scout web site content (Adobe Acrobat file)
NEW! A form for sending a press release and photo to multiple local papers and radio stations.